21 Feb 2017

Bsc 2nd Semester Reservation Of Front Office

RESERVATIONS
It is the activity of booking the room in advance for a guest on his request for future, may be a few days to months in advance. A reservation is a bilateral contact between the hotel and the guest according to which the hotel must provide a specific type of room to a guest and guest should bear all relevant charges.

                                                    RESERVATION FORM
                                      
                   

FEATURES OF RESERVATION :-
1.       Advance reservations are orders that are received by a hotel and are good guidelines to the front office manager of the expected business and revenue for the future.
2.       As per the “law of contract” the hotel is bound to provide accommodation to a guest with reservation on his arrival and the guest has to pay for the same.
3.       If the guest wants to cancel the contract the hotel can claim compensation in the form of “retention charges” from the guest for not honouring the contract.
4.       If the hotel is not in a position to accommodate the guest with reservation, it is the legal moral responsibility of the hotel to provide accommodation in the hotel of same standard and if the hotel fails to do so, the guest may claim compensation.

 FUNCTIONS OF RESERVATION SECTION
The main function of reservation of the hotel is to help the hotel in generating the revenue from future and prospective room sale. Its function is to receive the reservation request from the prospective guest, check availability of the room, to process the request and either to accept, wait list it, or deny it, communicating it and recording it.
 Hence the secondary function also arises i.e. recieving the request made by prospective guest for cancellation and for ammendments (of either original booking), processing them, communicating them and then recording them. One of the important function of reservation department is to ensure 100% or near 100% occupancy for future.

IMPORTANCE OF RESERVATION:-

For Hotel
1.       Reservation is very important for hotel as it gives the hotel time to plan the activity and action for a guest who would arrive to hotel, hotel can look for a right room which matches the requirement of the guest, which must be suitable according to guest need. Necessary arrangements like cleaning of room, special arrangements like flowers, slippers etc can be done in advance. 
2.       Hotel can forecast future revenue that would be generated and can take necessary action for improvement as well so as to maximize revenue.
3.       Hotel can schedule their staff needs more accurately to avoid any chaos due to inadequate staff availability at time.
4.       Provides customers for other department. Approximately 70% of total room revenue comes from reservation. Thus, it shows the importance of reservation.

              For Guest
1.       When a guest books the room in advance he/she is sure that when he/she will reach the hotel, there would be no disappointment of not finding a room available at the hotel. Assurance of accommodation is always there.
2.       Choice in the type of accommodation.


MODES OF RESERVATION


The process of making a reservation or hotel booking begins with the enquiry from prospective guest who contact the hotel to ask for brochure or to ask specific questions about the price and availability of rooms for the period they are in are interested in.
 Such requests are an important opportunity to give a good first impression of the hotel; a prompt, positive, and courteous response will assure prospective guests that they will receive good services if they book in this hotel.


HOW DO ENQUIRES COME IN:

1.       IN PERSONS- People may come in off the streets as walk-ins and may enquire about the offers of the hotel as they are travelling unexpectedly without making advance reservation. A local person may also drop in, since it is convenient to do so to make a booking on behalf of someone, for e.g. a friend who is located out of town, or a tour group of conference. The advantage of this type of enquiry system is that both the hotel and the guest gather information and get their questions answered in real time and written confirmation of the details can also be prepared and handed over on the spot.
2.       IN WRITING- A written request for booking or booking form from a hotel brochure. Written enquires are useful for the hotel, as they set out clearly the details of the guest’s requirements and other necessary information. These can be used to confirm booking made by telephone, so that both parties have written evidence of what was discussed and agreed.
3.       HANDLING ENQUIRES- The advantage of email and fax is that they can be used to send and receive booking and confirmation almost instantly from any part of the world to another.
4.       BY TELEPHONE- It is a fast, convenient and cost effective way of making reservation enquiry. It involves interaction between guest and hotel and exchange information in real time. It is generally used to make last minute booking. The disadvantage of it is that it does not get any detail of conversation in black and white.
5.       ONLINE- Now days, guest and travel agencies gather information about hotel, its rate, room, availability into the websites of individual hotel, centralized booking sites. Booking can be made online and creating an electronic confirmation as well without any human interaction.  This can be extremely cost effective for a hotel with the relevant system set up. Now days nearly all the hotels offer online booking.


 Waitlisted Reservation:-  A reservation is waitlisted when the requested category of the room is not available on the requested date. The waitlisted reservation has to be confirmed when a hotel receive any cancellation for a room of same category.

Guaranteed Reservation:- Guaranteed Reservation assured that hotel will hold a room for the guest until checkout time of the day following the guests schedule arrival date. The guest in turn guarantees to pay for room, even if it is not used, unless the reservation is cancelled according to hotel cancellation procedure. Guaranteed reservation protects the hotels revenue even in case of no show. There are various ways in which booking can be guaranteed.
1.       Pre Payment- The guest pay for the full room charges in advance whether direct to the hotel by cheque or credit card at the time of booking or to a travel agent.
2.       Advance/ Partial prepayment- A hotel might typically ask for a deposit of one night for each room reserved so that the room can be hold all night in the event of late arrival or no show without losing revenue. This deposit will be credited to the guest account if they turn up for their stay. If a guest booking is cancelled with in an acceptable cancellation period then the deposit would be fully returned to guest.
3.       Credit Card- Major credit card companies have developed systems to ensure that participating lodging properties receive payment for no shows through credit card guarantee reservation.   
4.       Non Guaranteed reservation- Insures that the hotel agrees to hold a room for the guest until a stated reservation cancellation hour (Usually 6 p.m.) on the day of arrival.
It is common for hotels planning on full occupancy or nearing full occupancy to accept only guaranteed reservation once a specified number of expected arrivals are achieved. 
LAYOUT FURNITURE & EQUIPMENTS OF RESERVATION SECTION (NON AUTOMATED/ AUTOMATED                   SYSTEM:-
1.       This section should be situated behind the reception counter (in the back office). There should be direct access of reception staff to this area through a door.
2.       The large hotel hierarchy of reservation section should be-
              Reservation Manager/Revenue Manager--- Reservation Supervisor---- Reservation Assistant.
3.       This section should be equipped with:
a. An office for reservation manger
b. Status board for knowing room status or computers
c. Filing racks, cabinets for storing reference material
d. Telephone, fax machines, scanners, printers etc.
                   

                                         MANUAL SYSTEM OF RESERVATION





ADVANTAGES-
*It is visual reference of future expected business of hotel.
*It is useful for small hotel where the guest’s length of stay is long.

DISADVANTAGES-
*It is not easy to find out number of rooms booked/ available by looking at glane in case of large transit hotel.
*It is difficult to show overbooking.


                                                    DENSITY CONTROL CHART


 ADVANTAGES:- 
*No specific room is allotted to the guest prior to his arrival , the available room is given at the time     of check in. 
*It is easier to work on this chart. 

DISADVANTAGES:- 
*This chart works well where all rooms are of a particular type and have same physical facilities.

SYSTEM OF RESERVATION
1.       Cardex System (Non-Automatic)
2.       Card System (Non-Automatic)
3.       Dairy System (Non-Automatic)
4.       Whitney System ( Semi-Automatic)
5.       Computer Reservation System (Automatic)
6.       Central Reservation System (Fully Automatic)
7.       Instant Reservation System (Fully Automatic)

                   
                         DAIRY SYSTEM OF RESERVATION (NON-AUTOMATIC)


SEMI AUTOMATIC RESERVATION SYSTEM (USED BY SMALL & AVERAGE HOTELS)

WHITNEY SYSTEM:- It was produced by “whitney duplicating and check company” of new York from which it took its name.
·         PROCEDURE
·         COLOUR CODE







EXAMPLES OF CRS:-
1. Opera
2. MARSHA
3. Taj Central Reservation System
4. Leading Hotels of the World
5. Utell
6. Best Western Hotels
7. Welcomnet
8. Holiday Inn Worldwide




INTER SELL AGENCY RESERVATION:-
 It is a system in which booking of more than one product are handled at the same time. This is also called as “one call does it all” approach. A reservation system that handles reservation for many products such as airlines, car rentals and hotels etc.

 AIRLINES RESERVATION:- May offer package reservation to their customers or may also need to arrange accommodation at hotels near to airport for passengers whose flight are cancelled or delayed.
DIRECT RESERVATION (FIT RESERVATION):- A reservation request which is directly from an individual to book a room in a hotel.

                                                              CANCELLATIONS




AMENDMENTS:- In certain cases the guest may change his original booking programme and inform the same to the hotel with a request to make amendments in hotel records. Sometimes it may be in number or type of rooms. The reservation dept first confirm from the record that whether the amendment request can be accepted. If possible then necessary changes are made in record and same communicated in all other departments.

                                   CANCELLATION & AMENDMENT FORM


                                                             OVERBOOKING















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